Courses » Bachelor of Business

Bachelor of Business

(CRICOS Code 088192D)

The Bachelor of Business suite of units allows students to undertake studies in business and management related fields, preparing you for a variety of career opportunities, including marketing, general management, human resource management and accounting.

Course Outline 

The Bachelor of Business allows students to choose two specialisations from management, marketing and accounting which should increase their employability potential. The program provides you with essential knowledge, skills and application in these areas opening up opportunities for personal development as well as broadening your career options.

Students have the opportunity of membership pathways to the Marketing Institute of Australia and the Australian Institute of Management, ensuring that they receive recognition of their skills and knowledge within their chosen profession. Students should consult the relevant membership body about membership pathways.

Course Duration:
Full-time, 3 years OR 2 years fast track

8 core units ( 1st year)
8 units Management specialisation OR
8 units Marketing specialisation OR
8 units Accounting specialisation
8 elective units (which can be a second specialisation)
Three intakes (March, July, November)
Mode of Study:

Unit List

Core Units – (1st Year):

ICT1100  Business Information Systems
MKT1100 Marketing Principles
ACC1100 Accounting for Decision Making
ECO1100 Economic Principles
LAW1100 Commercial Law
STA1100 Business Statistics
MGT1100 Management Principles
MGT1000 Ethics, Sustainability & SocialResponsibility
Specialisation Units – (2nd and 3rd year)

Marketing Specialisation*
MKT2100 Marketing Research
MKT2120 Internet Marketing
MKT2125 Brand Management
MKT2130 Integrated Marketing Communications
MKT3100 International Marketing
MKT3150 Services Marketing
MKT3200 Strategic Marketing
MKT1110 Consumer Behaviour
Management Specialisation*
HRM2100 Human Resources Management
MGT2100 Operations Management
MGT2110 Quality Management
MGT2120 International Management
MGT3100 Project Management
MGT3150 Strategic Management
ENT3100 Innovation and Entrepreneurship
HRM1100 Organisational Behaviour
Accounting Specialisation*
ACC2100 Financial Accounting
FIN2100 Corporate Finance
ACC2110 Management Accounting
ACC2120 Accounting Information Systems
ACC3100 Corporate Accounting
LAW3100 Taxation Law
ACC3200 Auditing & Assurance
ACC1110 Accounting Principles

*Specialisation units availability is subject to minimum number of students.


Assessment Methods

Assessment methods used for each course will vary depending on the individual unit of study. Generally, assessment will comprise one of more of the following methods with different percentage weightings being applied to each:

  • Class Test
  • Online Test or Quiz
  • Written Assignment
  • Oral Class Presentation
  • Examination

For example the unit, Marketing Principles (MKT1100) has the following assessment:

  • Class presentation (Individual class presentation based on group assignment; Topics 5-10) – 10%
  • Group Assignment (Topics 5-10) (2500 words written) – 30%
  • Exam (All topics; 3 hours duration) – 60%

The assessment requirements are detailed in the Unit Profiles.